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The Allure of Gemstones: Beyond the Sparkle

Kelvin Yeong
3 min readFeb 24, 2024

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In the realm of jewelry, gemstones hold a fascination that goes well beyond their shimmering exteriors. While diamonds have traditionally been the centerpiece of many jewelry collections, there’s a growing shift towards the vibrant world of gemstones. But why are more and more people drawn to these colorful treasures of the earth? Let’s explore the myriad reasons behind the allure of gemstones, revealing how they offer not just beauty but value, uniqueness, color, sentimentality, and meaning.

1. Unearthed Value: The Real Worth of Gemstones

At first glance, the appeal of gemstones might seem to hinge solely on their beauty. However, a deeper dive reveals that value plays a significant role in their desirability. Take diamonds, for example. Despite being abundant, their market is tightly controlled, with supply restrictions and decades of savvy marketing significantly inflating their prices. In contrast, gemstones offer a compelling proposition. They provide not just aesthetic appeal but also better value for those looking to invest in jewelry. This aspect of value is not merely financial but also encompasses the rarity and the story each gemstone brings to the table.

2. Unique Creations of Nature

The allure of gemstones is deeply rooted in their uniqueness and individuality. Nature’s artistry…

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Kelvin Yeong
Kelvin Yeong

Written by Kelvin Yeong

Explore the journey of life as a marathon runner, e-commerce business owner, and Big4 Partner. Join me for interesting insights.

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